Howdy. I’m Alex, if you hadn’t guessed by now. In my 20’s I led men and women across the west as a Wildland Firefighter. It was there I discovered the immense power of direct communication and the differences in outcome based on word choice.

And over the past 6 years I’ve established myself as a trusted partner for brands in the health & wellness, self-defense, and coaching industries. Clients include Spotify, Edge Theory Labs (partners with the NFL, NBA, and UFC), High Impact Coaching, Tomo Health, the USCCA, and iHeartMedia. I believe in the power of creativity, but I also know that numbers don't lie. The funnels, emails, VSL’s and brand messaging I’ve consulted on have generated over $50M in direct revenue.

I’m based in Austin TX, where I’m a father to a 1-year old & working on my second book. I’m also on a mission to resist the temptation of Ben & Jerry’s every night (wish me luck).